BUSINESS ENGLISH_TABLE OF CONTENTS

TABLE OF CONTENTS

A. BUSINESS BASICS 
    1.      What is Business?.............................................................. Page 1

    2.      Careers in Business........................................................... Page 1 

B. MARKETING .......................................................................... Page 2
    1. The Four P's ........................................................................ Page 2
    2. The Target Market ............................................................... Page 2

C. INTERNATIONAL BUSINESS
    1. Why Nations Trade .............................................................. Page 3
    2. Multinational Corporations ................................................. Page 3

D. DATA PROCESSING
    1. Computer Systems ............................................................. Page 4
    2. The Role of Computers in Business .................................... Page 4 

E. ACCOUNTING
    1. An Accounting Overview .................................................... Page 5
    2. The Balance Sheet .............................................................. Page 5

F. FINANCE
    1. Why Finance? ..................................................................... Page 6
    2. Acquisition of Capital .......................................................... Page 6

G. MANAGEMENT
    1. Management Functions ........................................................ Page 7
    2. Management and Human Resources Development ............... Page 7

H. DECISION-MAKING
    1. Steps in the Decision Process ............................................... Page 8
    2. The Reality of Decision-Making ........................................... Page 8

I. HOW TO MAKE AN APPLICATION LETTER AND CV ............ Page 9

J. PARTS OF BUSINESS LETTERS .............................................. Page 10

K. BUSINESS LETTERS (ppt) ....................................................... Page 11